F45 Sales & Community Lab · 11+ years inside F45

Build a studio
that sells itself.

Sales management, retention systems, and community building for F45 studio owners who want to grow with intention. Built by Catalina del Castillo — F45 aficionado for 11+ years.

Choose your journey

Two ways to work together.

Path 1

Sales Support

Bring me on as your fractional sales manager. I learn your studio inside and out, take ownership of your sales process, and partner with you to grow your member base and revenue.

$360 onboarding fee · engagement starts on the 15th

Begin Sales Support →

Path 2

Audit for Consulting

Not sure where to start? Take a short or deeper audit. Get an instant score across 7 pillars, your diagnosis pattern, and a preview of where to focus first.

10–25 min · instant score on screen

Start the Audit →

Most studios just need a little extra sprinkle of story telling.

Leads slip through.

Response time, human follow up cadence or lack of genuine connection.

First impressions miss.

New members don't get the welcome, the tour, the coach prep, or the same-day follow-up.

Members quietly leave.

No retention dashboard, no save process, no community rhythm.

What I help studios build.

Sales systems.

Lead nurture, lead to trial and closing, conversion tracking, and sales training for all staff.

First-timer experience.

From booking to same-day follow-up. The full lead-to-trial-to-member journey.

Community & retention.

Onboarding rhythms, member appreciation, third-party conversion, culture.

About Catalina

I'm Catalina del Castillo — a global community leader, marketing strategist, and F45 operations consultant. I've spent years inside F45 studios building the systems that turn first-timers into long-term members. My approach is strategic, human, and community-driven. I don't believe in chasing quick sales. I believe in building studios that members never want to leave.